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Search engine optimization with Compileit

What users search for is the foundation of everything. Without users, there is rarely a purpose to build a web application of any kind. We always put users at the center, where searchability and experience are our strongest side.

Our process for search engine optimization

Our work process is based on structure, long-term planning, and change. We analyze, plan, implement, and follow up. To achieve ambitious goals, patience is needed, but in almost all projects, there are quick wins in the beginning. A plan needs to be long-term, short-term, proactive, and reactive. Our long-term ambitions have sub-goals and humility towards a changing world.

SEO affects almost all parts of a platform. User experience affects SEO, content affects SEO, and technical architecture affects SEO. Therefore, working effectively with SEO is about creating a work process where SEO is part of all links in the work chain. An efficient work process with UX designers, developers, and content writers is an important part of succeeding.

Creating something new or improving an existing platform or app has slightly different starting points, but in any case, many questions need to be answered, and we clarify this in a tailored current situation analysis.

Current situation analysis for organic growth

The first step in all web projects is an understanding of the current situation, and we always begin with a keyword analysis. What are the search trends in our area? In which contexts do we think it is visibility is relevant? What intentions are behind the search phrases? 

Then we look at the competition: Who are our digital competitors, what can we we learn from how they work? Should we work with the more competitive phrases or take a different angle where our competitors are not as active?

Technology plays an important role, and technical SEO is based on the right requirements and prioritization towards development and UX where Compileit has the advantage that we are technical architects and have a deep understanding of technology. A technical roadmap with clear priorities is the outcome of a technical analysis.

However, technology does not stand alone, the content on a platform is the heart of the entire machinery, at least from an SEO perspective. In a content analysis, we look at how the content performs in terms of quality, optimization, and in relation to the competitors we have identified. Putting a strong focus on content will always be an important part of SEO.

Links have always played an important role for search engines, and what affects a website outside the platform itself is important. Who links to the website? Who is talking about us? How do we appear on different map services? Amplifying this effect, getting more people to share the content on social media, getting more people to write about what we do, and appear in relevant places is part of the long-term strategy.

SEO Roadmap

When the necessary analyses are done , a roadmap is out together. The roadmap contains in detail what should be done, why, and what is most important. It is a combination of a project plan and a backlog that identifies all SEO synergies in the project.

Follow-up of SEO KPIs:

Working with search engine optimization should yield results. To know if we are reaching our goals, a KPI framework needs to be developed. SEO KPIs need to reflect both how the technology performs, how the content performs, and how the organic traffic performs. Continuous follow-up is about creating a data-driven learning process that leads us in the right direction.

New web projects:

In new web projects, we have an eight-step process where all necessary parts are taken care of. In the beginning, we conduct a situation analysis, in the design phase, we work with UX designers on wireframe validation, during the building phase, we have close collaboration with developers with a focus on technical requirements and architecture. At the end of the project, we develop a clear migration strategy and set up all necessary measurements.

App Store Optimization (ASO):

Today there are over three million apps. Many people spend a lot of time and energy developing something really good, but no one can find your app.

This problem is solved by ASO or optimizing to end up high in the search results. Something that leads to more downloads and that you end up higher on the top lists.

App store optimization is both similar and different from regular search engine optimization. It is similar because it is about searchability and search trends. How texts, titles, and images are optimized affects an app's searchability. It is different because installations, engagement, and reviews have a significant role in an application's visibility.